My career thus far has been a fantastic journey. Starting out in technical drawing, I have a natural affinity with clean, precise lines and visual hierarchy.
I have worked for clients in sporting, medical, commercial, legal and fintech spaces. From small start-ups to corporate companies.
My work includes printed media, product packaging, advertising assets, e-commerce websites, data management and app design.
"Jack of all trades... master of none done!"
Let's create greatness
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Think of product strategy as your road map. It is the checklist used to achieve your goals and the base that your business refers to whenever making major decisions.
It clearly defines both the problem that your product, service or feature will solve for your customer, as well as the impact it has on your customers and your company.
Your product strategy is the baseline by which you will measure success - before, during, and after production.
02
prototyping
Product prototyping is essential in ensuring that the production phase of your project will tick all the boxes of your product strategy.
Prototyping allows us to test the usability and core functionalities of the product while still allowing for rapid redirection in the early phases of development.
Whether your product is physical or digital, a 'low fidelity' version helps confirm product viability to your team and more importantly - your customers.
03
ui/ux design
Once the blueprint of your product has been created in the strategy phase, and its core functionalities have been testing via prototyping - now it's time to create.
A robust 'design guide' developed during the earlier phases allows for the rapid construction of all visual elements.
Thorough testing during this phase ensures your digital product looks and performs how it should on various devices and platforms.
04
print media
From physical product packaging, printed catalogues, media assets, signage and stationary - print media is essential to the successful launch of many endeavours.
Understanding paper/card stock types, printing techniques and production lead times is critical.
And who doesn't love the smell of a freshly printed catalogue or the visual impact of a large advertising display?
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