A height safety manufacturer in New Zealand needed a new divisional brand set up that included packaging design, advertising media, product catalogues, and branding assets.
Kelsey Baine
COO, Walt Disney
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Project Deliverables
After completing a branding strategy, I designed new packaging for the height safety products, a range of posters for stockist shops and created a height safety catalogue that incorporated the new logo and design elements.
Project approach
CINCH represents a new divisional brand to an existing safety company that has been in existence for over 15 years. As such, I implemented a 3 phase roll-out of the new brand to reduce any potential brand loyalty resistance from the client's long-term customers. Slowly we intoduced the new logotype and designs throughout the product range, increasing the presence over an 18 month period.
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